Since 1895 the special crystal cut introduced by the founder Daniel Swarovski connotes the company, and its passion for innovation and design has become globally the leading brand in jewelery and accessories. Today the family tradition continues to offer women of the world brilliant style interpretations to wear every day.
Creating a precious object, a diamond that was accessible to all: this was the goal of Daniel Swarovski when in 1891 he conceived a machine able to cut the crystals with the utmost precision, making them as bright and shiny as diamonds. And just as at the turn of the century women shone with Swarovski crystals applied to their clothes and jewels, even today they all have the opportunity to wear precious, shiny and fashionable Swarovski jewels. For over 120 years the Swarovski catalog has been enriched in every collection of jewelry and watches with a unique design, thanks to the attention to the latest fashion trends and the extreme care with which the Swarovski designers realize each object with great care, as if it were a piece unique, which makes every woman wearing it special and beautiful. A lot of light and attractive design are the characteristics that have always distinguished Swarovski jewels, the many models available in the Swarovski catalog conquer every woman at the first glance; models with classic and timeless lines to wear in the most elegant and formal occasions and beautiful colored objects, fashionable and with young and fun lines that fit every outfit and every moment of the day: with every Swarovski jewel is love at first sight!