Y Not? has its roots in Italy and since 2003 for its bags blends classicism and innovation with the use of leather and printed materials. The originality and quality are the two features on which the brand Y Not? count always looking for new trends. Y Not? is a contraction of "why not?" and gives a good idea behind the brand. Go over to the customs and express their personality into society that tends to homologate. Its bags are the means to communicate their identity through photographs of historical symbols mixed with modern images with a particular use of bright colors that highlight only some elements. The Y Not? bags have a strong personality and therefore are highly valued by women.