The Lacoste brand was founded in 1933 by the inventor Renè Lacoste. Tennis player who became famous for having revolutionized the idea of sportswear, tennis courts in those golf courses with the creation of a mesh that united with its classic collar, the shirt elegance to the T - shirt convenience with short sleeves. Symbol that makes it recognizable all over the world is the famous “alligator”, in the mesh embroidered over the heart and in the bags placed in the front. The crocodile is a symbol of strength, firmness and perseverance qualities that René Lacoste demonstrated in the tennis courts and they are confirmed by the precision and the indisputable quality of its products ranging from clothes,bags, shoes and accessories for an elegant total look. It 'a style that captivates and enhances both men and women in dress and for the convenience of its accessories. The victory of the Lacoste brand is the ability to masterfully combine the needs of comfort for a sports clothing taste and sophistication that has come to identify a real lifestyle. Sportsmanship and casual elegance are the elements behind the success Lacoste.